Izabella Stueflotten Cyber Security Ltd

MBA in International Management (2012)
BA in Media & Communication science

15+ years experience in Online & Offline Marketing

3 years experience in the cyber industry

Third party risk management and threat intellgence

At Elasticito, I work with cyber securtiy teams to improve, automate and continuously monitor their third party risk management. In addition, we help companies with extended threat intelligence to identify and improve their overall security posture.

Cyberinsurance premiums are skyrocketing, the insurance is getting harder to come by, and insurance companies are introducing swaths of exemptions in their insurance offerings. In addition, the EU is introducing more regulation on cybersecurity which will be fully enforced within 24 months. How is a business going to cope?

According to Marsh "Cyber insurance pricing increased by 102%, again driven by ransomware claims; with continued market deterioration and reduction in capacity, many clients turned to self-insured retention, as well as co-insurance."

Not only is cyberinsurance becoming more tricky and expensive, but the EU is also regulating how cyberresilient and secure a financial institutional company, or a critical ICT provider, has to be. Companies are forced to show that they have taken adequate steps to safeguard their data and ICT-systems, and to prove that they take cybersecurity seriously by both cyberinsurance companies and the EU regulatory body.

The new DORA regulation rests on five pillars:

• ICT Risk Management
• ICT Incident Reporting
• Digital Operational Resilience Testing
• Information and Intelligence Sharing
• ICT Third-Party Risk Management

One of these points, mainly the fourth about Information and Intelligence sharing, I touched upon in a recent post. I noted how important it is to share cybersecurity issues and known vulnerabilities with your vendors. Not only because you're a business who cares and who takes collaboration with vendors seriously, but also because you care about your own cyberresilience and cybersecurity.

When it comes to the first and last, fifth pillar, these are closely allied: if you can see your own risk, and manage it, but also have the possibility to see and help manage the risk of your third parties, you have a holistic solution which brings you closer to being resilient and secure. These are data-driven points which you can prove and show to your cyberinsurance provider. You can prove that you have acted upon risks, that you continuously do so (not just point-in-time or pen-testing), and that you collaborate with your community and vendors to create a more secure and resilient world.

With regards to the exclusions I mentioned, it is of course Lloyds in the UK (a group of 76+ insurance syndicates) who is now "requiring that all standalone cyber-attack policies include a suitable clause excluding liability for losses arising from any state backed cyber-attack". At a minimum, the state backed cyber-attack exclusion must exclude losses arising from a war (whether declared or not) and exclude losses arising from state backed cyber-attacks that either significantly impair the ability of a state to function or that significantly impair the security capabilities of a state. So your insurance got more expensive and you got less.

The Cybersecurity industry sure got interesting.

WHAT I CAN DO

CYBER SECURITY CONSULTING

Advise on the best practice and offer solutions regarding Third Party Risk Management (TPRM), Extended Threat Intelligence.

MARKETING STRATEGY

Develop a marketing strategy and budget, including offline and online marketing. Create Annual Marketing, PR, and IR Budget ^ Report (compilation, submission and reporting).

MARKETING ANALYSIS

Create Monthly, Quarterly and Annual Marketing reports, track social media metrics and website analytics. Adjust strategy and budget accordingly.

ONLINE MARKETING, SEO & SEM

Launch, manage & follow up Search Engine Marketing and Search Engine Optimisation strategies. Find & manage partners for content creation, such as graphic designers, copywriters, web designers.

EXPERIENCE

Vice President, Global Marketing

Geomec Engineering Ltd, London, UK | Geomec Engineering AS, Stavanger, NO (2017 - present)

Oil & Gas industry | Subsurface injection services for oil & gas operators

Reporting directly to the CEO, as the VP of Marketing, I am responsible for the global new business development efforts (Russia, USA), as well as our B2B marketing.

Finding and introducing investors for new market entries (USA, Russia) and for new business entities
Market entry strategy (identifying legal requirements for setting up new entity, researching potential entry points, identifying low-hanging fruit, identifying overall budget requirements)
Represent the company abroad (facilitating and attending meetings, networking, giving presentations)
Support the CEO at meetings and coordinate delegations abroad (London, UK; New York City, USA; Tatarstan, RU; Dubai, UAE)
Development of the new website and updating the LinkedIn page (completed, but yet to be launched)

European Marketing manager

Cognosec Ltd / London, UK (2016 - 2018)
Cybersecurity | B2B industry

Reporting to the CEO, as the European Marketing Manager I was the line manager of two employees, and responsible for helping the Sales team increase revenue through the continuous development, implementation, execution, and measurement of a Marketing Strategy and Marketing Plan across Europe, which included:

Lead Generation strategies: coordinate and collaborate with the Sales Director to identify & accelerate revenue generating activities and improve client & prospect interaction and engagement for the Sales team
Develop and Maintain all Digital Assets (Website, Social media profiles, Logo, Photos, Graphics)
Develop and Maintain all Marketing Collateral (Print, Flyers, Banners, Show Stands, Badges etc) Event marketing: select, manage, promote and evaluate trade shows, breakfast briefings, special events, and speaker opportunities
Develop, Execute and Maintain Inbound, Web, and Social Media Content Plan
Develop, Maintain and Report all Inbound Digital Content and Landing Pages (marketing automation)
Create Monthly, Quarterly, & Annual Marketing reports, tracking social media metrics and website analytics through HubSpot (automation tool similar to Salesforce) / Google Analytics / social media analytics
Create Annual Marketing, PR, and IR Budget (compilation, submission and reporting)
Develop and Maintain the Corporate Identity; ensuring consistent logo and trademark use
Develop, Execute and Maintain Brand Awareness strategies: develop Brand Message and identify Brand AmbassadorsFreelance SEO & Digital Marketing manager

Freelance (2010 - present)

Launched and currently manage the digital marketing campaign for a client with a vacation rental website in the Stockholm archipelago on tight budget, increasing traffic with 1000% when campaigns are active
Achieved #1 organic search result when searching for rentals of cottages on the island ("hyra stuga Utö")
Directly manage digital marketing programs (chiefly SEO and SEM) with a target to increase traffic

Director

EP Holdings LLP / Irvine, Nevada, USA / worked remotely in London, UK (2014 - 2016)
Manufacturer & whole sale distributor of caffeinated chewing gum.

Managed and negotiated marketing efforts online and offline for a Swedish launch; researched EU requirements for packaging design & ingredients; defined a Go-to-Market strategy, including digital marketing.
Identified distributors & buyers; managed prices & margins; negotiated manufacturing & shipping costs; analysed performance of product lines
Actively participated in trade shows in Las Vegas and led sales pitches to supermarkets

Co-founder / Marketing & Investor Relations

Couthie’s / Pune, India & London, UK (2013 - 2016)

Start-up / Private social network

Researched and developed the digital marketing strategy & plan; defined the brand and image
Directed the corporate branding; managed the branding team for digital assets and offline materials
Represented company at trade shows and pitched the seed investment to private and institutional investors

Management Consultant - Innovation & Business growth strategies

Strategic Consulting, Monaco & Bearing Consulting, UK (2012 - 2014)

Innovation & Place Strategy / management consulting

Conducted market & competitor research & evaluations
Analysed financial performance of geographical regions and individual companies (clients)
Led investor pitches; negotiated joint-ventures; wrote proposals;
Gave consultancy services to government organisations & organisations

Online business strategy consultant

SKMG / Monte-Carlo, Monaco (2003 - 2008)

E-commerce

Initiated and managed digital marketing campaigns which grew website from zero to more than 1.4 million users in 6 years using Google AdWords, creating marketing partnerships, SEO, PPC, and SEM; initiated and led at least 20 events with more than 200 attendees
Identified new business opportunities; conducted market research; evaluated competitor efforts
Evaluated and implemented new price strategies to increase revenue
Managed the customer service team (7 people)